Email marketing has a lot of advantages over social media campaigns such as cost factors, personalized options, engaging templates etc. But there are also some drawbacks like many of the emails ends up in the spam box, it’s having low open & click-through rates and many more.
Here are some ways that give Email marketing an edge:
> Nurturing leads: Instead of showing ads as a sales pitch directly, emails can be used to send them emails in a pre-defined sequence like starting with welcome/intro emails and discount offers to convert the audience into customers.
> Data shared: Through ads, we can share little information but in email marketing templates can be customized as per need.
> Templates: By using various tools engaging templates can be created. Moreover, we can also add text, pictures, videos and call to action to maximize the returns.
No responses yet