To me, it’s clear that it takes a certain type of person to manage social channels. From managing attacks on your brand/company to interacting with people on a daily basis, being in social media requires some specific traits. Here are traits and characteristics of highly effective social media marketers and some tips to help you rock like them:
Curious
From constantly reading about new trends and happenings in your industry to learning about your audience, curiosity is key for a successful social media marketer. In this type of position it’s important to know as much as you possibly can about your brand, your industry and the audience you’re catering to.
Build trust
Be honest in your communications at all cost. Trust is very hard to earn back once lost. It is basis of good relationship building.
Innovative
Innovation adds ‘flavor’ to your skills and makes them adaptable. Be innovative to stand out above the noise.
Sense of humor
Adding humor to marketing is a cool way of saying “we are a friendly business”. It makes your marketing memorable. Gives your brand a distinct personality and yields priceless results.
Patient
Never be pushy, and know the path to the social media community takes time. Be patient yet persistent with all your marketing goals.
Newsworthy
Demonstrate both the ability to make news as well as create effective curation; rarely be predictable yet always consistently adding value.
Writing skills
Create copy that is imaginative as well as provocative. Write with confidence and humility. Be humorous at times but be sure you are taken seriously.
Unpretentious
Don’t create a feeling of ego. Be genuine and humble at all times.
Nurturing style
Avoid a selling style. Always aim to be relentlessly helpful to customers.
Engaging
Practice continuous networking, both online and off. Use many channels to connect. Your goal is to optimize relationship building.
Listener and learner
People usually have something to say, so listen and show appreciation or let them know you are working on it. Never put down or ignore negative feedback. Listen, asks good questions, then listen intently some more. Continuously study and learn from customer insights.
Responsive
Recognize the consistency of engaging customers promptly. Right on it when customers ask questions or give comments.
Natural leader
Be someone who makes employees around them better. Empower people to act and builds a tribe of likeminded professionals among your peers.
Sharer
Stay open minded and always eager to recognize and share the work of others.
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