I have been working in digital marketing for years and my social media toolbox grows bigger every year, but right now these are my must-haves. I have arranged them by function.
- Something to help you create content. I love canva and Pablo to for images with quotes. You can send Pablo images to your Buffer (more on that later) directly, which makes it very fast to share quotes. (Pretty images with quotes is something that for some reason people on social media love to share!)
- Content scheduler. I personally like Buffer because it is simple, visual and very easy to use. This, together with Pablo makes posting images super easy. Another very good option is Hootsuite. On their premium version you can upload social media posts from spreadsheets, which is a real time saver, The downside to Hootsuite is that uploading images is more time consuming than with Buffer. And we all know how important images are on social media!
- People to amplify your message. If your social media accounts don’t have a big following yet, one of the best way to grow your audience is to partner with influencers to help you amplify your message. For this, I recommend Heepsy, an affordable and user friendly tool to find influencers.
- Analytics. For this you can use the analytics suite of each social media (Twitter analytics, Instagram Insights…) or tools that integrate all, like Audiense. Also, to measure the effects of your social media efforts – Google Analytics It’s a must-have.
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