Social Media Platform used by every company or marketers in today’s marketing conditions. The number of social media user in India is 45% of the total population that is 624 million people. It has become mandate to be on social media to be visible to your target audience or audience at large.
There are certain ways in which one can improve social media marketing from the beginning and those are as:
- Identify the right channel for your business: Not every platform is suitable for your business but you can be on every platform for presence. You need to understand that what business does and according select social media platform. For example: If you are a fashion brand or company and you select LinkedIn, than it won’t work because the audience and the purpose of the platform is totally different. But if you are on Instagram or Facebook, you will surely serving that purpose and the number of target audience is more on this two platform for your brand.
- Make most of the live videos: In a research, it was found that in 2021 the traffic on live videos was 81%. And this has shown that 67% inclined to purchase your product or service through this. Live Video of your brands allows you get in touch with your target audience, solve their queries and increase connectivity with them. That’s why the more you make live video the more you will connect with your audience and chances of conversion is little high than expected.
- Create your business story: People connect with your brand or company when get to know your story, or how your brand is being inspiration to others. This allows your customers to connect emotionally. You can share testimonials, story of your customer when they connected with you and more.
- Use Social friendly Images: Use image is designed by your company or rather than taking from stock of images. This will engage your customers and to do this you can use tools which is available for designing and those are Canva, Cello, Photoshop and more.
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