As you decide which social networks to use, you will also need to define your strategy for each. Write out a mission statement for each network. A one-sentence declaration to keep you focused on a specific goal. If you can’t create a solid mission statement for a particular channel, you may want to ask yourself if it’s worth it.
Example: “We will use Twitter for customer support to keep email and call volumes down.”
Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.
- Make sure you fill out all profile fields
- Include keywords people would use to search for your business
- Use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable
Use high-quality images that follow the recommended dimensions for each network. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network.
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