This is a tough question. Search engine Marketing is time consuming and requires continuous updates. Social Media marketing is also time consuming, but it is easier to implement. If you are just starting out, then you should choose search engine marketing. If you already have a strong following on social media, then you should choose that. It all depends on your situation.
It is important to understand the difference between them. Social Media Marketing is a form of internet marketing that involves the creation and sharing of content related to a business. It is a more indirect way of promotion since it does not rely on well researched keywords. Search Engine Marketing, on the other hand, is a marketing technique that relies on doing a lot of research on keywords, which allows you to get better search rankings for your business on the search engine results page. It also involves getting a lot of traffic to your site and then converting some of it into leads.
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