What are the most common mistakes businesses make with their social media strategies?

There are many, but the most important ones are:

1. Spamming the groups of some specific topic using affiliate links.
2. Ignoring the algorithm of every social media platform. (It’s different for different platforms)
3. Advertising in comments section.
4. Not utilizing the features provided by different platforms. (Example: You can’t post links in Instagram captions but there’s a specific place in bio to place links. People still post affiliate links in Instagram captions but not there, where it should actually be put.)
5. Using Click bait for likes, views, followers, subscribers.
6. Ignoring Engagement for Content. (Both are equally important)
7. Not Using the default form of captions, which is
   1. Description of the post.
   1. Call to Action (Example: Tag a friend/ Double Tap if you agree/ Type YES if you agree)
   1. Final CTA with the link of your own account (Example: Keep following <link of your account> for more good content)
   1. Relevant Hashtags/Tags.
8. Incomplete/ Vacant description of the account. At least your account should tell about its purpose or otherwise.