The following are some of the main difficulties in social media marketing:
1. locating oneself online.
Internet is like ocean. In the beginning you can’t be present everywhere in the internet. Even social media in itself is like a miniature universe. So if you choose Social media, be specific choose any one platform in social media.
2. Calculating Return on Investment.
Lot of things are not in our control in the world. For example we can’t make sun to revolve around earth and earth doesn’t revolve around moon. Similarly In the beginning it is really to calculate ROI. After you get to know how your posts are performing and by analyzing the performance of post Over a short period of time, it is possible to calculate ROI.
3. keeping abreast on current trends.
Technology gets updated. After 6 months old technology is of no much use. So you need to update your skills.
4. Controlling spending.
Simply investing huge funds is of no use. Don’t invest too much money. Find out which platform is most suited for your business. Learn skills needed to better your marketing in that platform which you have chosen for your bussines.
5. Producing interesting stuff.
Simply putting post is of no use. Put such content which make your target audience engage in your content. You can’t copy from somewhere and paste it in your post. Google does not entertain Plagiarism.
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