Knowing who your audience is and what they want to see on social media is key. That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business. When it comes to your target customer, you should know things like:
- age,
- location,
- average income,
- typical job title or industry,
- interests, etc.
Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media. Don’t make assumptions. Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.
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