What factors make a social media campaign successful?

1. Choose a Strategy: Don’t post blindly on social media expecting prospective followers to actually like what you post. Before you start, have a strategy on what your goals are, what your target audience is, and what your plans are for growing over the long term.

2. Engaging Content: In order to succeed on social media you need to have engagement worthy content. A majority of social media posts that are successful post content that gets high levels of engagement and goes viral.

3. Be Consistent: For social media marketing, consistency is really important. Post the content at a regular basis set an calendar for this. The sudden increase in posting makes the audience confused.

4. Target Your Audience: Post the content that directly hits the target audience. Make them think about product with the content you post.

5. Build Relationships: Build relationships and connect with other individuals is on social media. The initial step of the journey for each customer online starts with the relationship that is established with your company or brand. However, your campaign still should have lots of personal touches included.

6. Provide Value: Social media offers a platform to exchange value. In order for your customers to want to purchase from you, or to give you a comment or like, then in exchange you need to provide some value.

7. Respond to Your Comments: A majority of business pages don’t pay attention to all of the comments that are made on their posts every day. Doing that ignores the possibilities that responding to those comments can lead to. So if you would like your followers to become connected with your brand experience, then you need to engage with your followers regularly, through content shares, conversations, and questions.

8. Call to action: Your call to action is the part of your advertisement that tells your target audience what they should be doing once they click on your PPC ad and hit your website or landing page.

I suggest you to do your own research on social media marketing before following anyone.