Social Media Optimization (SMO) and Social Media Marketing (SMM) are two different approaches to using social media for business purposes. The main differences between SMO and SMM are:
Social Media Optimization (SMO)
- Focuses on optimizing a website and its content for social media platforms.
- Involves internal changes to a website to make it more shareable on social media.
- Aims to increase organic traffic to a website.
- Involves creating unique content for a social media site that attracts followers to the website for more information or to purchase.
Social Media Marketing (SMM)
- Focuses on promoting a business or brand through social media platforms.
- Involves external efforts to reach a target audience on social media.
- Includes both paid and organic ways of marketing.
- Uses techniques from SMO, but ads are created for a paid campaign.
In summary, SMO is about optimizing a website and its content for social media, while SMM is about promoting a business or brand through social media platforms.
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