Below are some of the most powerful social media marketing strategies
- Developing a Social Media Marketing Plan
- Use the social media calendar
- Optimised your timing
- Add public images to your blog posts
- Plan publications in advance
- Create groups on Facebook and linkedin
- Experiment with Video Messages
- Use polls in posts
1. Developing a Social Media Marketing Plan
Having a marketing plan on social media will help you organise what you post and where you post it.
There are four basic steps to create a successful plan and achieve the desired results:
Step One: Find out where your audience spends time online and find out about their behavior – what content do they share? With whom do they communicate most often?
Step two: Define your business goals and think about how you can use social media to achieve them. For example, if you want to attract 50% more potential customers this year, how can your social channels support this?
Step Three: Determine what to direct your social media efforts to (not all channels are the same) and determine how to fit the best practices for each of the channels you choose. You also want to think about which team members will implement your strategy.
Step Four: Decide which social tools to add to your arsenal and think about how to monitor your activity and measure your results. One of the most important things to think about at this stage is what success will look like for you.
2. Use the social media calendar
This can be confusing on top of all the different social channels and the various content you need to post. Get organised with the social media calendar that creates your marketing program. Be sure to specify the content creation deadlines and release dates.
Check out our detailed and practical guide to creating an annual social media calendar here. Then download the simple social media calendar template below:
3. Optimised your timing
Posting on social networks at different times of the day will increase your reach.
Think about it: if your audience consists mostly of 9-5 employees who cannot use social media during business hours, posting something at 10 am on a weekday will not give you the effect you want.
And the appropriate time to publish for each social media channel varies.
4. Add public images to your blog posts
There is a great chance for you to share most of your blog posts on your social media channels.
To get your followers’ attention when viewing their feed, add an attractive image that will quickly show what the post is about and the value it offers.
5. Plan publications in advance
It can take a long time to take the time to quickly tweet from your workday or post your last blog post on Facebook. Instead of finding some time here and there, make social media marketing much easier for yourself by planning messages in advance.
Your quick pre-installation guide:
Ideas for brainstorming and publishing Prepare 5-10 different copy options for each post, mix images and align them to different channels on the map when you want each post to come out in bulk, fill out a planning tool such as a schedule with your posts and set specific days and times for your posts
6. Create groups on Facebook and linkedin
It is useful to be social on social media, and the ideal way to do this is to create a community where your fans and followers can communicate
Private Facebook and LinkedIn groups can be a safe place for you to get to know your customers and their pain points by communicating directly with the most important people.
7. Experiment with Video Messages
Social media posts with videos get 48% more views than those without. Video is such a powerful information carrier (by 2021, half of all Internet traffic will fall on video), and you can use it in many different ways.
8. Use polls in posts
Post with polls tends to get more engagement and therefor reach a wider audience.
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